Umm, Why?

I know this isn't exactly my usual subject matter, but it was so odd that I just had to post it. Here's an excerpt from the article in the title link:

Coming soon: the drug company that brought us Viagra has set its sights on solving a rather less notorious sexual problem - the premature female orgasm. The pharmaceutical giant Pfizer has patented drugs to make it harder for women to climax during sex.

I wonder how long before Medicare starts paying for this one. . .